The years we lived century allow the check and changes in the habits of the group of people born in the United States between 1982 and 2003. This generation, which is becoming known as the Millennials, have grown fully immersed in the digital age. Furthermore, it has been reflected in new social models: lower rates of divorce, early age of marriage and greater commitment to membership groups. It is believed it will lead to a more civic than idealistic and more identified with the Democratic Party than with the Republican social life.
How is this new Generation Y? Raised in an era marked by the attack Twin Towers and terrorism, cell phones, and social networking and instant messaging, Millennials consider technology not as a tool to advance in their work and to achieve a balance between personal life and work but as an integral part of his life. Since they were created within the framework democratic families and flattering , this generation wants and needs feedback permanently. They grew up in a time when the focus of the parents was pure and exclusively raising their children. From small, were taught that they were special order to build high self-esteem. At school predominated teamwork and academic projects so once installed in the market labor , expect to work in team as well. For them , diversity is essential and are extremely interested in developing their social skills and also their spirituality.
Although the literature describes as absorbent, disrespectful, unfair, superficial; realistic is the best adjective to describe this new social force.
But why are they like? In principle, mostly, Millennials are the children of the Baby-Boomers who gave their lives and businesses ended up being expelled and having to jump from job to job at the end of their careers due to economic conditions and shocks. Thus loyalty Millennials to be stopped and companies became to themselves once the company is not providing them with the opportunity they expect.
But to describe and explain their reasons for being in one way rather than another does not seem to achieve when living in the same labor market. It is necessary to establish common ground, build networks with this new generation that is already part of the new world order.
But the cataclysm of the American dream, coupled with the economic uncertainty of the middle class, reconfigured the life plans of the new generations. This is not only an economic crisis but also a crisis of meaning and identity. Young post-crisis prospects sit under a clear aphorism skepticism in everything that does not depend on an intrinsic momentum. In a survey conducted by the Institute Demoskopia covering 1,000 youth aged 14 to 24 years found that young people “are increasingly interested less politics, believe that society does not protect them, distrust of government, the courts and the police . Most young people believe that, in future, the country will worsen, and devoted mainly to their personal projects. Pets are more than a few years ago, that education is the key to their careers, but disbelieve the education system.
This generation, which the new millennium and the Y2K surprised with just 10 to 15 years are known as Generation Y or Millennials (now have on average 25 years). Let us place ourselves in today’s in the world and certain feelings with X (average age 38 years) Generation: depression, anxiety, uncertainty and insecurity towards what is to come. It appears that the distrust of “isms” and traditional creeds move to life expectancy, and what young people expect from it. Survivors Pop indigestion no longer want to be lawyers, managers, have a Master and earn billions; not want to inherit the “old business.” They want to do what they love no matter what they say, build a better world for the passion and charm, making a living from what they love. When one sees it thus seems hopeful but very cute and easy to say, hard to do.
In such a troubled society, live on what one likes is a race against time and against the creative capacity of million people. Technology can also have their cons, and are embodied in a more earthly dimension to feel small and incapable of such an apparatus to create something really good. That frustration and self-confidence crisis is due to a wave of audiovisual information overload and a typical anomaly of global education system which is the annihilation of creativity from children.
The last presidential elections in the United States in 2008 have allowed finding what is considered as the beginning of a reorganization of political behavior . This is due to the significant increase in population in certain age brackets . Beyond the interest in who agreed to vote for the first time , sufficient data to draw conclusions about how these changes will affect shuffled . No sector will be excluded : the economy , education , healthcare , foreign policy , in short, all those who make up the bulk of the concerns and action of traditional political parties.
All generations have varied the number of its members but must make special mention of two sections : 1 ) the group between 18 and 24 years , which has increased 42.3 per 100 , and 2 ) the group of voters between 25 and 35, which reached 67.9 per 100 increase over previous elections. It can be said , added both, this has meant an increase in the number of voters was 42.8 per 100 ; which has a total of 842,000 new voters in the United States since December 2008 .
These facts led to Morley Winograd and Michael D. Hais to study what they called millennial change image , as referred in the title of his book . So focus your attention on what they call millennials . Youth group that have become the latest generation to join the company as voters but also , more broadly, that other authors whose birth group dating between 1982 and 2003 feature common to all is that these people have grown up immersed in the time when the technological revolution has created his most striking result : massive and home access to computers . Furthermore, this new generation has hardly needed to adapt to these new media by way of a transition process . The subgroup of newcomers to vote - those born after 1990 - has not even known that another generation Internet.
Millennials are the generation with greater racial diversity among its members. In the United States 40 100 of these millennials are African American , Hispanic , Asian , or a mixture of each of these different races including Caucasian majority . 40 100 This far exceeds the 25 100 that were the same group within the previous two generations ( known as baby- boomy Generation X). In this figure the authors are based for comparison with the group of new U.S. citizens from the first 25 years of the twentieth century. Then there was a sharp increase in immigrants from southern and eastern Europe , mainly Catholics and Jews - which meant , until now , most European entry in the United States . A cultural reflection of that generation was the war films of World War II . In those films incorporating all those immigrants to their new citizenship status were declining. In the words of the authors of Millennial Makeover , this meant the loss of their ethno-cultural by the force of events and the way of solidarity that led to share the battlefield innocence. Hitler despised even then the ability of United States based on the study of those facts: Americans called “mestizo nation.”
There are more things in common. The millennials are going to find , as did their grandparents , with a society that feels insecure but hopeful at the same time . Two parameters that will be crucial to understand the new situation being considered . One technical -legal nature and other more speculative . Regarding the first , the legislation controlling immigration issue will be dealing with a higher incidence action of political parties . As regards speculative , Winograd and Hais point out that young people today have in common with the generation of their grandparents having lived long periods of little military intervention in international conflicts. Thus, comparing the period of the end of World War I and the formation of the League of Nations at the end of the Cold War. Needless to say that the reflection of these facts, in each of these eras, what are the rise of totalitarianism in the 30s and the Islamist attack on 11 - S , on the one hand , and the collapse of the Great Depression and the current international economic crisis on the other.
Winograd and Hais also affect two issues that will be vital to understand what in the United States and consider some new way of understanding politics : 1) the new optimism that millennials will be introduced in social life and 2) the impact this will have on the hegemony of the U.S. Democratic party for decades. Before entering on the consideration of both issues is important to note that both Winograd and Hais are clearly aligned in the orbit of the Democratic Party. The first was even political adviser Vice - President Al Gore, and is primarily interested in communication issues . In this regard it should be emphasized her work : Taking Control: Politics in the Information Age ( Holt , 1996). As Hais has worked on research related to the various media companies internationally , and further work has been dedicated to doing surveys for the Democratic Party in Michigan.
But is precisely the same sociologists and psychologists consulted said that although there is an individual optimism millennials have a marked depression at the lack of opportunities that the world lets them. They hate corporations in general, they see as enemies of their own welfare. And this puts them in a situation of distrust with the political system, to the point that they believe that no matter the ideologies that govern seems good Republicans or Democrats, the Socialists and the Liberals do not care. That depression is that you can take, according to experts, that future generations will have even fewer opportunities to Generation Y.