Article The Future

Brands: synonymous with quality

Branded means quality

Around the world, certain urban neighborhoods have a proclivity for expensive brands—especially haute couture, clothes, accessories, makeup, footwear; even home and office furnishings and myriad other products. From the smallest items, to the largest products they use—like cars, and bungalows or the buildings they live in, or use officially, are given preference because they all may be associated with a brand name. Not only products, the services offered by businesses or other associations, are also linked to elite labels and established corporate names.

A brand is viewed as being synonymous with quality and is considered a status symbol by individuals and groups. The stars who publicize these brands in the mass media also impel fans and followers, who probably identify with the star, or are glued to a particular form of media to purchase and use these expensive products and services. In fact, stars and celebrities are brand names in themselves, because they portray quality, and celebrate a healthy and prosperous life they are living, or have lived—and hence, act as a source of inspiration for others. Also, in terms of services offered, brands engender in people an image of quality, and rightfully so, because most established brands or upcoming brands do take their services and products offered seriously and aim to deliver the best to their customers.

Stated succinctly, a brand, also allusively aims to symbolize abundance and prosperity. Living up to this reputation depends on manufacturers and distributors that do not compromise on quality or workmanship; such companies carve names for themselves, providing the best to their customers both objectively and subjectively. Fortunately, many top brands in today’s market do deserve such outstanding repute—be it for services or products.

Quality, however, is an attribute that one may or may not get with an unbranded product. If one compares non-brands and brands, chances are—the branded product will last longer and will be delivering quality. The same goes for services, a brand name will in most cases, offer something of unique value to an individual. This development, therefore, propels many, to discuss the latest label one is wearing, at parties, or social events and gatherings; perhaps even share information about the latest car, or the most recent perfume one has bought; and in terms of services offered, customers will generally want to choose a service provided by a brand, known to many, with a great track record behind them—whether it is short term or long term.

Even in social media, brands are everywhere—listed in publications, televised media, and advertised further. For individuals or families with the requisite cash, purchasing brands has been something they would naturally do, as an indirect way of representing success and also for wearing and living, quality and class. They also opt for services proffered by brands, for they do not wish to compromise on quality, and want something that will fulfill their requirements in the best way possible. And if one has the means, why not? Brands are fantastic material creations of the world.

Flipping the coin

In spite of all this, it is nevertheless necessary, to flip the coin and gauge the other side of the story, because there are exceptions in the branded segment as well, and one must not blindly rely on labels. Most branded products, may last long, but do not go on forever, except for precious jewelry, however expensive they may be, because they too have a limited lifespan. Beyond their ephemeral lifetime, these high-priced labels are swept out because the brands have served their purpose. Once the old brands go, customers buy some more brands and continue the process of acquiring more.

However, if these products will be thrown away, or if a similar service can be had from a not so well-known brand or an unbranded company—then such options should be uncovered. There are clothes, footwear, accessories, and other products, which might not be very well-known, or may have been manufactured by a good company, who don’t advertise much. Such companies also, do not compromise on quality which may affect the use and eventual sales of their products.

Therefore, some unbranded products without a well-known label attached to them, can be equally good. In this way, one will have saved quite an amount of money, in addition, to wearing and using quality. This exercise, however, would require some effort on one’s part—also, the ability to recognize quality when one sees it—without looking for confirmation of quality from a label.

When it comes to branded services, one can rely on quality being offered over an extended period of time. Good services being offered, without labels, can also be an option. Nevertheless, even the most prestigious of brands offering services or products can have unintentional or erroneous lapses. So, customers should have other options at hand. Money is also a factor—not everyone can afford an expensive branded product or service—what will they do?

Over-dependence on brands

Overall, problems arise when there is an over-dependence on brands, or the value they bring to one’s life; also when buyers depend more on the status that their chosen products symbolize than on the underlying utility and quality that they deliver. In such a circumstance, an observer might wonder whether these goods are filling a void in people’s lives.

A related issue might lead to questions of a slightly different sort. Should a woman feel like a misfit if all her friends wear the latest products and she does not or cannot? Why should a woman feel that only branded makeup makes her look good? Are brands a measure of her beauty? Yes, quality is of essence here, but what if a woman cannot afford expensive brands? Apparently, men also face some similar situations. What if they cannot purchase well-known branded products and access reputed services for various reasons?

An even deeper examination might cause one to pose the following queries. How about those who have found some other non-material ways to express success and quality of life, which cannot be measured in labels? How will they flaunt it? What if someone is going through a personal crisis—will a brand come and remove it? These are questions one needs to think about.


Brands have their own value in this world and cannot be denied their rightful place and in any case are not to be blamed for sociocultural problems or difficulties. Quality conscious brands continue to offer excellent products and services to customers who can afford them, and without quality-driven brands, the world would definitely lack many of its beautiful features. The key idea is to not place them above inner qualities. When faced with life’s varied problems, the brands of courage, resilience and wisdom will help one when nothing else will.

A good life is to have freedom from excess—it is also in having peace of mind. From this place of contentment, life goals can be met, and more material tags can enter one’s life. When the use of material brands is at an end, one can sweep them aside and gather other brands to use and enjoy. Brands are quality-driven, and if one has the means, one should definitely buy them. All the same, quality of one’s life should not always necessarily be dependent on brands, but on the enhancement of inner strengths, as well. As long as the brand of one’s spirit is working fine, quality shall follow one everywhere.

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